Over 60.5 Million people per month listen to radio on the
Internet today. It has changed lives – almost overnight –
because of the ease, speed and profitability of talk
radio focused on specific topics and industries.
“Mentor Equity Press (M.E.P.) Will Help You Quickly Become The Host of Your Own Radio Show, Create Passive Streams of Income, Share Your Unique Message and Profit From Being A Media Personality”
Discover how ordinary people are catapulting themselves into “niche fame” almost overnight – without big budgets, without technical expertise or even any prior experience. With my help, you can be a media star in your niche or industry today.
M.E.P. will show you how to avoid critical mistakes and use radio the right way to:
- Share your message with others to better their lives.
- Network with celebrities and industry experts you’d never meet otherwise.
- Attract more publicity for whatever you're promoting.
- Sell more books and related offerings.
- Create instant, concrete credibility in the eyes of your clients.
- Win the use of other people's money to promote yourself.
Can you get excited about combining “Credibility and Celebrity” to cash in big-time?
Wouldn’t it be amazing to win expert status in your area of expertise or niche and take advantage of all the benefits from your newfound recognition?
Imagine seeing your book at the top of all the bestseller lists, having one-on-one conversations with your favorite mentors and celebrities, being at the table with the centers of influence and stars of your industry, having corporations offering you sponsorship money to promote you, answering the phone to find people begging to be interviewed by you and opening your mail to find checks, each and every month.
Have you been struggling to get your name out there? Are you fed up and frustrated spending your hard-earned cash and precious time (that you don’t have) on marketing that isn’t getting the results you want, that isn’t working fast enough or that’s just plain bombing out?
If so, you’re not alone. But the good news is there’s a proven way to more quickly and easily increase your exposure, your credibility, your book sales, your income and your influence.
Increase your fame and fortune by hosting your own radio show – let M.E.P.
show you the right way to do it.
Hosting your own radio show – whether on a traditional station or on Internet radio -- can literally change your life!
If you're an author, having your own show gives you a built-in audience and way to make your book stand out from the more than 175,000 titles published each year.
If you're a speaker, having your own show is a way to win more gigs, sell more product and make money without getting on a plane!
If you're a consultant or business owner, hosting your own show is a fast way to win expert status and have everyone in your industry know who you are and why you're the "go-to" specialist.
No matter what you do, having your own show can quickly allow you to raise your prices with your new-found credibility, visibility and celebrity.
While many people think the key benefit of hosting your own show is the revenue you generate from advertising and sponsorship, you will quickly discover the mega credibility it gives you and major publicity it helps you attract are even greater benefits. In fact, over the last five years, one host generated millions of dollars of free exposure and marketing via publicity. There was one single year where that host calculated over $4,000,000 worth of media exposure in print, TV and Radio -- without hiring a PR agency and without sending out a single press release!
13 Reasons To Host Your Own Talk Show
1) It gives you a HUGE image boost in the eyes of potential customers and the media. People are more likely to trust what you say and buy what you're selling.
2) You can make substantial sums of money with a successful show from ads, sponsorships and endorsements. Companies, magazines, and nonprofits will pay you for the privilege of reaching your target market.
3) Others pay for your marketing. Aside looking at ad money and sponsorships as a revenue stream, it’s also a way to get other companies to pay for your own marketing.
4) You get more major media coverage on TV, in newspapers and in magazines. That's because they'll perceive you as being even more of an expert. For example, have you ever noticed how often TV hosts interview other TV hosts and journalists? Just think of Tom Brokaw on David Letterman or Dr. Phil on Leno's Tonight Show.
5) You're paid to speak at conferences world-wide. Jacqueline Marcel is the author of a self-published book called Elder Rage. She says having her own radio show was one of the best things she did for her career. She talks about issues related to caring for the elderly, and she's used her program to interview virtually all the best-known doctors and experts in the field. Many of them have done more than just help her promote her show and her book. Once they got to know her personally, they began inviting her to speak at their conferences for a very handsome fee!
6) You're able to attend special events and conferences for free as a member of the press. There are probably events that you're currently paying to attend that you could attend for free if you were a talk show host. Then you can legitimately ask for press credentials.
7) You get invited back to do more radio/TV shows. That's because you'll be better on the air. Nothing makes you a great guest like the experience of hosting your own show.
8) A major publisher might want to buy the rights to your book - or pay you a big advance for the right to publish your book. Major publishers nowadays are looking for more than good books. They're looking to sign authors who have a built-in audience -- what they call "a platform" -- from which to sell their book. Talk show hosts have the best platform there is: a loyal following. That's why Howard Stern, Rush Limbaugh, Dr. Laura, and Sean Hannity became best-selling authors overnight!
9) You can get free vacations, products and services. One talk show host I know works in a very small market. But he takes his family to 5-star resorts each summer for vacation. He never pays a penny! He simply gives the resort free advertising on his show. This kind of thing is done all the time in the broadcast industry. It's called "barter" and you can do it too.
10) Get access to celebrities, politicians, and many otherwise 'impossible-to-reach' people in your industry and build profitable relationships with them. It's amazing how many influential people will take your call when they hear that you are a talk show host and you want to interview them. People who would otherwise never give you the time of day will now be clamoring to take your call. Think about it. Where else can you get the opportunity to interview and make friends with the best people in your field for a full hour - all without ever without paying them a penny for their time? That's exactly what you'll be getting when you invite them on your show.
11) You can make additional money by turning your show segments and interviews into audio products, books and special reports - all of which can be sold for substantial profits.
12) You don't have to work as hard selling people on buying from you or working with you. This is perfect if you don't like selling or "closing" people. Once they hear your show and realize that you're a talk show host, they become convinced that YOU are the one they should be doing business with.
13) A successful talk show is perfect as the springboard upon which you can build an entire media empire. This proven marketing strategy has worked for such diverse personalities as Oprah, Dr. Ruth Westheimer, Howard Stern, Glen Beck, Jim Cramer, Larry King and Dr. Phil to name a few.
14) It's a total blast! Few things are as fun and rewarding as hosting or co-hosting your own show. You'll have the joy of determining your format, picking your guests, interacting with callers and building your show, perhaps a 'station' or even an entire Network.
You can host your own show – right from
the comfort of your home or office!
With today’s technology, you can now host a show from your home, office or anywhere you want to be – whether you’re doing a program on a traditional radio station or Internet radio. You can even interview guests via telephone. And it can sound so clear that people may think you’re in a broadcast studio.
These days you can do a show on ANY topic
It doesn’t matter whether your topic is super-specialized or hasn't been successful with radio or podcasting online. You can become quite prosperous and in fact you're more likely to profit from having a tight niche than a broader market.
Twenty years ago, to have your own radio show you needed a fairly broad topic because traditional radio was your only option. If you don't attract a large listenership, then the station can't attract and sell advertising -- the Old World model.
The big trend in the media industry in recent years has been the move toward increasingly specialized shows – a movement the growth of Internet radio has accelerated because it makes the whole world your audience.
For instance, Bruce Painter lives in Texas and hosts the Giving Zone Radio show. Before the Internet, it probably wouldn't have been possible because there aren't enough people interested in his type of spiritual-based living in Dallas alone. But today he reaches a worldwide audience with his Giving Zone Radio show. And it's also led to him recently selling a BULK order of his book to a school who bought them from their local Barnes and Noble.
Today there are thriving Internet radio shows on a wide variety of topics including post-partum depression, army wives and veterans shows, photography, wine tasting, travel and lifestyle, fishing, dating, men and women-related issues, mental illness, diet and health, Internet marketing, HR training, train spotting and bird watching -- you could name almost any niche or hobby and somebody's started an Internet radio show or podcast (or planning one).
The only problem is many don't have profitable business models or formats that work. They're more like hobby shows. That's where my our Radio Show Training Program brings up the most value and and best return on a small investment. There are more and more shows starting everyday. Only a few will skyrocket to success. Why shouldn't it be YOUR radio show?
Worried you’re “not qualified?”
You’re both right – and wrong.
Are you concerned you don’t have the credentials and know-how to get started hosting your own successful show? Well, you’re both correct and incorrect on this one.
The first is that most people dramatically under-estimate how much they know and don’t appreciate the value of their own life experiences and expertise. The fact is there’s no qualifying exam you have to pass before you can get your own radio show. What’s most important is you discover how to create a compelling and informative show for your audience. It’s why Dr. Phil has a successful show handing out relationship advice even though he’s not a practicing counselor (his expertise was in helping lawyers pick jurors in high-stakes court cases, which is where he met Oprah).
The other trend I’ve noticed is most new talk show hosts don’t pay enough attention to the need to developing the skills they’ll need to make their shows as successful as they could be. Frankly, these days almost anybody can have a show – particularly on the Internet. But it’s altogether something different to have a knock-out show that produces multiple streams of income or reaches a much larger audience – for that, you’ve really got to have somebody who’s been down the road before help you develop the necessary skills.
Let M.E.P. help you avoid the mistakes
most new radio hosts make
While there’s great opportunity in the world of radio today, it’s also filled with landmines as well. Particularly for a first-timer. And, I’ve made practically every mistake possible. Some of them were extremely costly, time-consuming and even publicly embarrassing.
Mistake #1: Paying too much for too little Return-on-Investment. It’s easy for a radio station to throw confusing stats, facts and figures at you. They can really pile on “admin and setup fees” that aren’t necessary or could be handled cheaply by different sources. They often promise traffic that never materializes, or even worse, sell ad space on your show to make them (not you) the money.
Mistake #2: Poor production quality. Radio is not hard to produce well. But, you do have to have someone who knows what they’re doing to help you. While audio is a more forgiving medium than video, listeners have been conditioned by years of radio to expect a certain format and a certain level of production quality. If you get this wrong listeners may get the feeling that you are “cheap” or “unprofessional” and will not come back a second time.
Mistake #3: Not bringing in Marquee or Celebrity guests for maximizing your listenership. Having your own radio show makes it easy to attract top-notch guests but they still must be approached in a certain way. If you don’t have stellar guests who attract crowds of new listeners from the get-go, you'll lose listeners fast and fail to reach the momentum necessary to have a large, loyal fan base.
Mistake #4: Poor Strategy. You need to use the format that works for your niche or industry. Then, you need to understand how to interview in a professional way that markets your books, products and services while simultaneously providing valuable content to your audience. Most radio shows I’ve seen aren’t even close to maximizing all the income streams available to them. I’ve identified nearly a dozen unique and easy-to-implement ways to keep adding to your revenue and cash flow through a radio show. It’s the difference between a failure and a monumental financial success.
Hopefully, by now you understand the true value having your own radio show can provide you.
Internet radio or traditional radio:
I'll help you decide
On the Internet you have an unlimited, expanding audience. Rather than just having a local show in one geographic location, you’ll reach a worldwide audience. (If you need to dominate a geographic location then traditional radio wins some points here.)
Another key advantage is your previous shows are archived and are easily made available on your own website and on the websites of the guests and your listeners. That means the audio of the interview can be accessed anytime anywhere via the Internet and word about your show can spread very quickly when people discover your show on the web and email their friends to listen in.
Having past shows accessible on the Internet also means that you’ll come up much higher in the search engines. When someone’s looking for a book or product like yours or a producer from a show like Oprah wants an expert on your topic – you’re the very first one they get in touch with.
The fact Internet radio has a world-wide audience also means that you can do a show on a much narrower topic to a much more highly-targeted audience than you ever could on traditional radio. For example, one Internet radio program has over 140,000 listeners. The topic? Pet Fish! Now if the hosts of that program can get that many people listening in about Pet Fish, just think what kind of audience YOU can attract. Just ONE single 20-minute show they did attracted over 7,000 unique visitors per month, every month, for over 4 years. Do the math for the total number of people who would come to you, if that was your web site.
And, whether you decide to do traditional radio or Internet radio, M.E.P. will take you by the hand and show you every step of the way. M.E.P. can carefully and competently guide you around the landmines and show you exactly how, step-by-step to become the host of your own radio show – and then – how to make that radio show a publicity and financial success.
M.E.P. will teach you how to create instant income streams through innovative product creation, promotions and sponsorship programs that no one else teaches.
M.E.P. will expose you to a variety of business models that all make money and then you can pick what's best for you and more likely to work for you, your niche or your industry. Deal?
If you are accepted into our Radio Show Training Program, in just eight intensive and educational sessions, you can learn how to get started hosting your own radio show – whether on a traditional station or Internet radio – and make it a success. And best of all, you’ll be able to do it without ever leaving your home or office because all eight sessions are taught by conference call as “tele-classes.”
You’ll get eight 90-minute tele-classes plus eight full hours of additional open phone time, in which you will receive the exact class segments and the details for what needs to get done to create your radio show and where you'll learn precisely how to do it. Plus, all the sessions are recorded in case you miss any (or all) of the live tele-classes.
In addition, you’ll also be eligible to participate in bonus tele-classes where we interview several special guest experts on specialized topics. Plus, you'll receive a number of special bonus gifts bringing you even more value and audio marketing power!
Here’s just some of what you’ll learn in
my Radio Show Mentoring Program
Determining Your Strategy
• Pro’s and con’s of traditional vs. Internet radio
• Business models that work (and those that don’t).
• How to avoid critical, costly mistakes almost all new hosts make.
Picking the Perfect Format
• What format formula means your success?
• How to use more than one format in a single show for variety
• How to test your format through various listener feedback channels
• What You Need to Know About Conducting a Great Show
• The best equipment to get (and how to save money on it)
• False impressions that cost you money
• The one supplier who I’ve trusted for years can help you!
The ‘Green Room’ Strategy
• Learn exactly how prepping your guests can double your audience
• How to get celebrities endorsing you while they appear on your show
• What to do before, during and after your guests’ interviews
Building The Size of Your Audience Fast
• How to pick guests that multiply your listenership numbers
• What you can do before you even launch your first show
• Discover magic words you can say On Air to triple your show’s reach
Weaving Loyalty Creators Into Your Listenership
• Learn Phrases that keep them coming back for more
• Use the ‘soap opera’ method from television on your radio show
• Marketing and Promotions that lead to loyalty and more buzz for you
Turning Your Content Into Cash – More Than Once
• How internet radio and podcasting turn New Media into new money fo you
• Tips and Tactics to multiply the results and revenue you can create
• Find out why “Cash is King and Content is Queen!”
Here are the Program Details...
Here are all of the session topics (subject to change and additions):
SESSION 1 -- "How to Win Massive Attention, Exposure, Credibility and ACCESS With Your Own Radio Talk Show." This is a complete review of the modern use of Radio Shows and the growth of Audio Marketing and the many ways for how you can use it to promote yourself.
SESSION 2 -- "How to Make Lots of Money By Creating A Radio Show for Maximum Credibility and Profit." We will review the various business models that work best and show you how they can be used to 'Cash-In' both Online and Offline, especially how to make money in a 'Passive Income' way.
SESSION 3 -- "How to Select a Radio Format That Fits Your Niche and Personal Style (and Makes You Look Great!)" You will learn how to select the best show style and format for you and how to launch it and grow your audience.
SESSION 4 -- "How to Market Your Show to Attract Celebrities and Leading Experts and Blow Your Audience Listenership Numbers Through the Roof." In addition to connect with top leaders, we'll show you how to get Corporate Sponsors to pay you.
SESSION 5 -- "How to Properly Prepare and Use Production Strategies to Create Powerhouse Shows." You get the exact scripts and show blueprints used by professionals to prepare and deliver the best in audio.
SESSION 6 -- "How to Quickly Acquire Professional Interview Techniques, Voice Quality, and Show Finesse." We will teach you the Insider Secrets for how to make you and your guests sound just right and deliver content rich and helpful to your audience.
SESSION 7 -- "How to Acquire the Resources and Technical Understanding of What You’ll Need to Make Your Show Professional." We will present (in a non-scary format) what you'll need for Hardware and Software to create great audio.
SESSION 8 -- "How to Get the Right Help and Build Your Future and Financial Success." This is all about the many possibilities of what your show could become (even as BIG as a Nationally Syndicate Show) and how to set the right goals to make it happen
You'll Learn and Gain Complete Access to:
• Tips and tactics that have been used on the best shows...
• Tricks of the trade to keep listeners longer...
• Tools to get you going FAST...
• What to do if everything doesn’t go quite as planned…
• Methods for getting a FREE web site up today for your radio show…
• Unlimited, FREE streaming of all your media – both your radio shows and any video you have…
• How to find and choose service providers for best value...
• Show concepts and winning formats over time that win...
• How to set up the technology without having to know it all...
• How to start broadcasting from your home or anywhere...
• How and where to find guests quickly and easily (everywhere!!!)...
• How to get big brands associated with your show…
• How to win corporate sponsorships to pay for your marketing while you benefit over and over again...
• How to multiply your revenues and add alternative sources to your income...
• How to turn your shows into a timeless, consistent, passive, revenue generation machines that make money while you do what YOU want to with your free time…
If You're Accepted You’ll Also Receive
Unique and Valuable Bonus Gifts FREE
Bonus 1 - 30-Minute Personal 1-on-1 Coaching Time with a Radio Personality ($350.00 Retail Value). Use this coaching call with Martin to help you get going on your branding, your marketing materials and to address any personal or unique situations in your niche. He helps you devise a game plan for your specific goals, points you in the direction and launch fast. (If you need additional one-on-one time, he’ll even give you a 50% discount on his regular consulting fees. We want to help you succeed!)
Bonus 2 - Production Sheet Forms, Show Promotion Materials, and Prospecting and Sponsorship Contract Templates – (the value is hard to say, perhaps $10,000 or more, but at least worth the admission price of this course alone) - You will be getting exact renditions and documentation to follow a simple paint-by-number process for producing outstanding material every time. Plus, examples of marketing pieces to promote your show and Phone Scripts for approaching guests, esp. celebrities, centers of influence and industry leaders that catch the ears of those you want to get on your show! And you can use these tools for your other teleseminars and live events too!
Bonus 3 - Sponsorship Secrets: How to Get ‘A Microsoft’ To Pay For Your Events, Marketing, PR & Promos ($497 Retail Value) What are sponsors looking for and how can you negotiate big dollar, longer term contracts? This minimum, 2-hr Live Training includes Case Studies, Templates and an Actual Sponsorship Contract (really a marketing masterpiece) worth thousands of dollars in itself. Get this and you know the secrets on everything from how to approach or attract brand names and bigger budgets to pay for your marketing and promotions! Why not use OPM – other people’s money?
Bonus 4 - Powerful, Expert Interviews With Recognized Specialists and Industry Authorities. You'll get even more tips and tricks from our guest experts, audio technicians and branding and internet marketing specialists.
Bonus 5 – Spotlight on Syndication ($497 value) Intensive look at how syndication works and how you can prepare your show for this strategy to expand your reach across the nation or around the world! Hear from Syndication Agents and Specialists, as well as actual Case Studies, like a sports betting expert who is now on over 100 radio stations and several networks promoting his book and services – all at NO cost to him!
Bonus 6 - FREE One-Year Subscription to a twice-monthly trade magazine (an essential tool) for finding great guests to attract more listeners to your show, so you can grow FAST! Find top ranked experts, specialists and authors in all areas, from personal development to parenting and hobbyists to comedians – whatever you need to make your show spectacular. Since the magazine is sent via standard mail, you must be located in the United States to receive it.
Bonus 7 - We PROMOTE YOU on our shows! This priceless promotion is the jewel in the crown for your show’s rapid rise to the top. As a participant in the Radio Show Training Program, when you launch your show, you’ll be introduced to a web community who constantly seek out exciting, entertaining and informative content – it could be your radio show!
And, you also will be receiving additional free bonuses and information from many more of our guest lecturers.
This program is for the select few who are serious about their business, desire the best, and want results faster...
You see becoming the owner of your very own radio show might very well worth be $100,000.00… $500,000.00… even $1 million or more to you over your lifetime.
Once you become the host of your own radio show that’s an accomplishment no one can ever take away from you. It’s a priceless asset you’ll have for the rest of your life. You will quickly find that doors previously closed to you suddenly spring open and bring a flood of paid speaking and consulting engagements, and much more.
By teaching a lot of the information via teleseminar, we’re able to use our time most productively and bring the cost down considerably.
If you were earning $5,000 per talk as a speaker and you were able to double that to $10,000, then you're letting at least $5,000 or more slip through your fingers by not taking one simple step here. Others with less knowledge or experience than you have and they now have their own the expert and celebrity status positioning to leverage. You owe to your perseverance, hard work to date and experience. You deserve it. Raise your visibility and recognition starting today and your income and lifestyle too. It can be more than you’ve ever imagined, if you were earning more...
There’s people out there and online searching for your expertise and assistance,. People who can benefit from your guidance and solutions.
To apply for a limited spot in the Radio Show Training Program click here
We look forward to helping you get started hosting your own radio show – the right way, and using your show to share your message with others and reach all your marketing goals. Click here to apply.
You don't make a right decision, you simply make a decision, then you make it right. - Charlie 'Tremendous' Jones