Media Kit Components
Reporters, journalists, radio and TV hosts will frequently use entire paragraphs of information found in Media Kits, especially when they are on tight deadlines. Providing complete, compelling, and accurate information is the role of your Media Kit, which includes the following components:
1.) Media Topic Background, Facts, and Statistics
This is an overall description of your book’s topic, the story behind it, benefits to your target market, important points you and your book address, and what makes your topic relevant and newsworthy. It also includes Stats & Facts about your target audience, their behavior, tendencies, desires, goals, etc., that will both support your media kit information and provide compelling reasons for the media to get interested in you, your book, and your expertise.
2.) Media Pitch Letter, customized to a specific prospect
This is designed for targeting specific media prospects and their particular interests and audiences. This pitch letter is based on a specific story angle and positions you and your book as the clear solution to the audience’s needs, interests, and issues.
3.) Media Release, for mass distribution
This is an announcement of your book, product, service, etc. This piece can be emailed, faxed, or converted to PDF for download from your website. It is the industry standard for alerting media and others to what you offer.
4.) Media Story Angles
This is a great way to give story writers and interviewers ideas for how to position you and your book in a unique light or from a fresh perspective.
5.) Interview Questions
A list of ready-to-use interview questions, sometimes accompanied by brief answers/explanations or a short blurb about what the audience can expect from your answers. These questions are a big help to any talk show host preparing a show and keeping their listeners tuned in to hear more.
6.) Author Bio
This is an energetic, highly appealing look at you and your expertise, background, and experience. It demonstrates why you are a credible and noteworthy expert, subject, and resource.
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